A Quasi-experiment Examining the Impact of Educational Cartoons on Tanzanian Children

Use of locally-produced educational media in low- and middle-income countries (LMICs) to enhance children’s school readiness

Journal of Applied Developmental Psychology

This study examined the impact of the education series Akili and Me on child participants. Results show promising information about how young children can benefit from educational programming.

Author: Dina L.G. Borzekowski
Organization: UBONGO
Date: November 20, 2017
Country: Tanzania


Educational media can positively impact young children; however, few studies have been conducted in developing countries. Researchers investigated the impact of an animated educational series, where participants were randomized to see Akili and Me versus other popular programs. In interviews with children, researchers assessed measures before and after four weeks of exposure. From Morogoro, Tanzania, 568 children (mean age – 4.8 years) participated. Controlling for the child’s sex, age, and baseline skills in the assessed follow up outcome, exposure to Akili and Me significantly improved drawing skills, shape knowledge, number recognition, counting, and English skills. Young and vulnerable children can benefit from a locally-produced educational program. Media interventions should be encouraged as they effectively and efficiently alter school readiness.